On March 10, 2025, new allegations surfaced regarding an alleged romantic relationship between South Korean actors Kim Soo-hyun and Kim Sae-ron, reportedly dating back to 2015. A video featured on the YouTube channel Hoverlab, also known as the Garosero Institute, claimed that the two had been involved for six years, raising eyebrows due to their significant age difference at the time—Kim Sae-ron was just 15, while Kim Soo-hyun was 27.
The allegations gained traction with the emergence of a now-deleted selfie purportedly featuring the two actors, which purportedly served as evidence of their connection.
In light of these claims, social media users began revisiting the so-called “Prada Curse.”This controversial theory suggests that celebrities associated with the luxury brand frequently encounter scandals or controversies. However, it’s important to note that there is no credible evidence linking the brand to any of these incidents.
The Alleged “Prada Curse” in Celebrity Culture
Many stars have found themselves entangled in controversies attributed to this alleged curse. For instance:
- Zheng Shuang faced a blacklist in China due to a surrogacy scandal.
- Kris Wu was arrested and convicted on sexual assault charges.
- Li Yifeng was implicated in a high-profile prostitution case.
- Irene from Red Velvet attracted attention over allegations of workplace bullying.
- Chanyeol of EXO was rumored to be involved in relationship scandals.
- Cai Xukun faced accusations linked to secret pregnancies and abortions.
- Kai Ko’s career suffered dramatically following drug-related arrests.
The recent timing of the allegations against Kim Soo-hyun has reignited discussions around the “Prada Curse” among netizens, leading to a surge of comments across social media platforms.
“Apparently there’s a Prada curse where many Asian ambassadors get exposed or cancelled,”an X user remarked.
Many fans have taken to platforms like X to voice their skepticism about associated stars, reinforcing the dialogue on the supposed connection between their controversies and the luxury brand.
“He is disgusting. The Prada curse never goes out of style,”one commentator stated.
“Not the Prada curse striking again,”another user noted.
“Another Prada ambassador… this brand really has certain black magic,”another commenter said.
Escalation of Kim Soo-hyun and Kim Sae-ron’s Situation
The turmoil surrounding Kim Soo-hyun and the late Kim Sae-ron intensified with the release of a video by the Garosero Institute. In this footage, Kim Sae-ron’s aunt alleged that Kim Soo-hyun was involved in a clandestine relationship with her. The aunt also accused Kim Soo-hyun’s agency, Gold Medalist, of financial misconduct and manipulation during Kim Sae-ron’s transition to a different agency.
In response, on March 11, 2025, Gold Medalist strongly refuted these allegations, branding them “entirely untrue and unacceptable.” They cautioned that legal action would be pursued against anyone disseminating these claims.
The agency asserted that the rumors paralleled the online harassment that Kim Sae-ron endured prior to her tragic passing, labeling them as acts of “cyber wreckers.” They concluded their statement with condolences and a plea for the cessation of unfounded speculation.