Overview of PlayStation’s IP Revival Potential
- Hermen Hulst, head of PlayStation, indicates a strategy to “leverage”classic IPs for future projects.
- Fan-favorite franchises such as Killzone, Infamous, and Resistance have been inactive for years, highlighting a significant demand for their return.
- The potential revival of these beloved franchises may also extend to adaptations in film and television through PlayStation Productions.
Recent statements from Hermen Hulst, PlayStation’s top executive, have ignited excitement among fans eager to see the return of long-standing franchises. With an impressive portfolio of historic game IPs, PlayStation appears poised to explore new avenues for their utilization.
Since its inception over three decades ago, PlayStation has focused on the creation of innovative new IPs. Few franchises have remained consistent since the brand’s early days, with notable exceptions like Gran Turismo, Ratchet and Clank, and God of War still thriving. This continuous evolution has led to many cherished IPs, such as Twisted Metal, SOCOM, and Resistance, falling dormant for extended periods. The demand from gamers for these classics to be revived in today’s market is palpable.
During a recent interview with Famitsu, Hulst addressed this growing interest. He emphasized the importance of PlayStation’s vast IP portfolio, citing it as a key asset. When discussing the positive reception of Astro Bot’s appearances, he reiterated that the company is committed to “continually exploring opportunities” to capitalize on its legacy IP while developing new projects as well.
Insights from PlayStation’s Co-CEO on Future IP Utilization
Hulst’s insights underline the significant potential for revitalizing classic franchises, especially in today’s environment where nostalgia plays a considerable role in consumer engagement. Recent content in games like Helldivers 2, which included a Killzone crossover, has sparked widespread interest, reinforcing the idea that there is a market for revitalizing these properties, particularly among loyal fanbases who have awaited their return for years.
Our extensive IP portfolio is an important asset for PlayStation, and as part of our efforts to strengthen our portfolio, we continually explore opportunities to leverage our legacy IP as well as develop new franchises.
It’s essential to recognize that Hulst’s comments extend beyond just gaming. He also oversees PlayStation Productions, which adapts IPs into films and television series. Thus, the term “leveraging”could very well signal upcoming projects in these media formats rather than solely implying new game releases. For instance, plans are underway for a Gravity Rush film, yet there are no indications of a new game installment for the franchise. The future directions for PlayStation’s classic IPs remain uncertain, but many hope they will see new life in both gaming and other entertainment avenues.