April Fool’s Day, while shrouded in mystery regarding its origins, has evolved into a globally recognized occasion for playful tricks and humorous deceptions. For businesses, especially food brands, this day serves as a golden opportunity to launch innovative and entertaining marketing campaigns. These clever pranks not only engage consumers but often become popular talking points, amplifying the brand’s reach and visibility.
Food brands, known for cultivating strong relationships with their customers, seize this day to creatively interact with their fans. Over the years, they have introduced various humorous pranks that elicit a spectrum of responses; some fans are amused, while others might take the bait. This year was no exception, showcasing a wealth of inventive ideas that delighted consumers.
Top Five April Fool’s Day Pranks by Food Brands
1. Krispy Kreme’s “Discontinuation”of Original Glazed Doughnuts
Krispy Kreme played a cheeky trick on its loyal doughnut aficionados by announcing on Instagram that it was discontinuing its legendary Original Glazed Doughnuts after an impressive 87 years. The brand’s Managing Director shared a heartfelt message, bidding farewell to this iconic treat in order to make way for the new Glazed Raspberry doughnut. The post included the caption:
“Original Glazed™ has been part of our story for 87 years. But the day has finally come, and it’s time to say goodbye. #GoodOGTimes”
2. Terry’s Chocolate Mint Toothpaste
Terry’s chocolate, a beloved name in confectionery, teased its customers with a playful addition to dental hygiene: Terry’s Chocolate Mint Toothpaste. On April 1, they introduced this fictional product on social media, claiming it would make brushing teeth a sweet experience. The caption generated excitement and laughter:
“Start and end your day the right way with Terry’s NEW Chocolate Mint Toothpaste! It will satisfy your cravings while leaving you with that minty fresh feeling – mundane teeth brushing is now a delight! Hands up, who’s adding this to their dental routine?”
3. Cadbury’s “Creme Egg On the Goo”
Catching the attention of chocolate lovers, Cadbury took a whimsical approach with their iconic Creme Egg, promoting a fictional product called “Creme Egg On the Goo.”A humorous video showcased this gooey filling being drizzled over fries. The playful caption read:
“Move over boring condiments, Creme Egg On The Goo is here.”
Social media users responded enthusiastically, suggesting that this imaginary product could pair well with ice cream.
4. Birds Eye’s Potato Waffholes
Birds Eye entertained its audience with a clever mock-up of a new product dubbed Potato Waffholes, claiming to finally solve the mystery of the holes in their potato waffles. The playful announcement stated:
“The mystery that has puzzled potato lovers for years has finally been solved… Ever wondered what happens to the holes of your potato waffle? It’s time to fill a gap in the market and share the truth, the hole truth. Introducing Birds Eye Waffholes!”
While some fans legitimately embraced the concept, others expressed skepticism about its authenticity.
5. Branston’s Beans Lip Gloss
Branston surprised followers with an eccentric introduction of “Branston Beans Lip Gloss”on April 1. This unique product was marketed as a high-shine, moisturizing gloss infused with the renowned flavor of its baked beans. The eye-catching post featured the caption:
“Introducing the first-ever Branston Beans Lip Gloss: hydrating, high-shine, and bursting with that remarkably rich & totally tomatoey flavour.”
These engaging pranks highlight the creativity and humor employed by food brands on April Fool’s Day. For those curious about more of these clever stunts, many other brands shared equally amusing ideas across various social media platforms.